3rd October @ 09:30 - 11:30| £15 - £20
A website is often one of the biggest and most expensive marketing tools a business has, yet so few know how to know whether it is performing, how to review who is visiting and whether it is the right kind of person, and how finally those visitors are contributing to their business growth.
In this talk Becky will be revealing how you can use tools like Google Analytics to monitor and measure your website performance, and will talk you through the key metrics that every business owner should look at in order to know who visits their website.
Becky will also share how you can use these tools to better understand your other online marketing activity, such as social media, blogging, and paid advertising.
Becky Hopkin, Digital Gearbox
Becky has been working in Online Marketing for the past 8 years – and is passionate about the ways that it can play such a vital role in businesses acquisition and retention strategies.
As owner of PPC agency Digital Gearbox, she has worked with a variety of businesses to identify the best ways to successfully reach & engage with their potential customers & to generate more business online.