6th June @ 09:30 - 11:30| £15 - £20
Managing The Media
Do you manage the media, or does the media manage you?
The benefits of working with the press, radio and TV are enormous, but are you prepared for the results?
Opera Anywhere has been working locally and nationally with the media for 18 years and have benefited from extensive ‘free exposure’, but what is the real cost, and has it been worth it?
In this session Mike will highlight some key experiences and can offer some advice on how any business can benefit from working with the media.
Mike Woodward of Opera Anywhere
From humble beginnings, I had been working my socks off, striving to make my way up the sales career ladder. Reaching a peak in 1999 whilst working with Lotus Development I found myself attending a Stephen Covey training course, an in-depth study of ‘The Seven Habits of Highly Effective People’. I had only got to the 2nd habit, ‘Begin With The End In Mind’, when I realised I was never ever going to be satisfied with the constant struggle to follow my previously chosen materialistic based lifestyle.
I could not have imagined in my wildest dreams that I would take to the stage and form an opera company!