4th December @ 09:30 - 11:30| £15.00 - £20.00
Our speaker this month is Becky Hopkin
Paid advertising on social media – what is the best platform for you?
Between Facebook, LinkedIn, Twitter, Instagram, and YouTube, we’re all using social platforms on a daily basis to connect with others.
As a result many businesses have wanted to harness the mass usage of these platforms to reach their target markets. Therefore we’ve all spent time over the years learning how to shares post, photos, and videos, all in attempt to attract new customers.
Unfortunately, the algorithms on these sites these days often prevent your organic posts from reaching right-fit leads. Plus, almost all these platforms require users to follow you in order for your posts to pop up on their feed, unless that user is actively searching for your business or relevant keywords you use in captions and hashtags.
Unfortunately you now have to be prepared to pay to get your stuff in front of people on these networks. But how do you know which platform to invest in, and where to start?
In this talk I will discuss:
The benefits of paid social media.
The top 5 platforms and who they are best suited towards
What advertising options are available on each of these platforms
Important things to consider when creating social media ads.
Becky Hopkin, Managing Director – Digital Gearbox
Becky has been working in Online Marketing for the past 10 years – and is passionate about the ways that it can play such a vital role in businesses acquisition and retention strategies.
As owner of PPC agency Digital Gearbox, she has worked with a variety of businesses to identify the best ways to successfully reach & engage with their potential customers & to generate more business online.