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20th September @ 10:00 - 12:00| £15.00 - £20.00
How to increase your customers’ willingness to pay for your products, services or professional expertise
Customer value is what differentiates you from selling a commodity. By focusing on value, you’ll avoid getting into a pricing war and will be able to increase your customers’ willingness to pay for your products, services or professional expertise. Also, you’ll stand out from your competition, solve your customers’ problems and therefore gain their loyalty over the long term.
Living in the “Age of the Customer”
What is ‘value’?
What different sources of value are there?
How do you build a compelling customer value proposition?
How value and price are linked
How value and loyalty are linked
David A Richards – Talk about Value offers consultancy, training and content creation services based on the Business Model Canvas in general and Value Proposition Design in particular. The company’s clients see real, tangible and financial benefits from releasing the value they offer customers and clients as well as having a clear, consistent, compelling marketing approach.
David himself has over thirty-five years’ experience in sales and marketing gained within four different B2B sectors – technical engineering, software applications, web technology and professional training. He has experience in working in start-ups, family firms, a dot.com as well as large corporates such as Atlas Copco, GE of America, Business Objects and the Automobile Association.
He has an Engineering Science degree from Exeter University, a Diploma in Marketing from the Chartered Institute of Marketing and a Masters of Business Administration (MBA) with Distinction from Warwick Business School where he was awarded two prizes – one for joint top student and the other for Information Systems.