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17th May @ 10:00 - 12:00| £15.00 - £20.00
Your Golden Thread: the true message underpinning your brand’s story
Do your marketing communications represent the business you want to create or do they do just a job? Do you find producing content for your business tiresome? Do you struggle for things to say or share in social media?
If so, you may be running a successful business but you aren’t building a brand.
Businesses inform, Brands tell a unique story. This story revolves around a golden thread, which underpins all their content: written and visual. Are you ready to turn your business into a brand and discover your golden thread?
In this talk I will share with you the secrets of the big players, such as Apple, and how they use their golden thread to tie you in, until you fall in love with them.
Isabel Gutierrez, The Little Red Writing Agency
Isabel is passionate about two things: writing and branding. She has extensive experience in branding, having worked with Virgin, Royal Mail, Wella, The Co-operative Group and Hills Pet Nutrition, to name but a few. Today, she runs Little Red Writing Agency, empowering businesses to thrive rather than simply survive by giving them the tools to become a recognisable brand. She also has an aptitude for words and helps businesses create charming and compelling content. In her free time, she is a novelist about to complete her first novel, Finding Elspeth.