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22nd August @ 10:00 - 12:00| £15.00 - £20.00
Leads to conversions, a complex digital journey?
Marketing lead generation and conversion: People or pixels?
In an age where sophisticated profiling and targeting tools bombard audiences with marketing messages it can seem rather difficult to attract a potential buyer in the first place, much less get them to convert. When trying to sell your services you are already facing a challenge of getting people’s attention, and told that the most complex marketing technology will help you achieve your goals. However, my philosophy has been far more focused on the human being, and when trying to attract people who are extremely time poor it pays to have an effective strategy. I’ll be sharing some insights I’ve picked up over recent years when faced with the growing tide of technology.
Over the past 15 years I have worked and led teams at some internationally prestigious organisations, mainly in the education and professional service sectors. My most recent position was Head of Marketing for Open Enrolment Programmes at Saïd Business School, University of Oxford.
In 2018 I decided to set up on my own and founded Amiable Marketing, focusing on marketing strategy support. My clients have ranged from small businesses to MNEs so far and I’ve enjoyed every minute. I also run a team building company Murder Most Corporate. My team building sessions complement my marketing projects neatly, and they play to my love for drama.