25th July @ 10:00 - 12:00| £15.00 - £20.00
Talking the talk
Defining a convincing brand voice for your business
We can all think of big brands who have ‘nailed’ their brand voice, speaking to us in an engaging tone that attracts our trust,
loyalty and custom. But defining a unique voice for your own business can be a daunting proposition, and most of us don’t know where to start.
In this presentation, seasoned copywriter and brand voice consultant Louise Coopman talks you through the process, getting you to think about your brand’s personality, ideal customers and market context to develop an authentic voice working across your communications. With practical tips and real-world examples, she will help you rethink how you talk to your customers, revitalising your marketing and seeing a real difference to your bottom line.
Louise Coopman – Coopman Creative
Louise offers highly skilled copywriting and editing services crafting compelling, targeted and on-brand content for all online and print communications – bringing clarity to your brand, purpose to your print, and action amongst your audience. Having cut her teeth for 10 years in the wider world of marketing, she now loves dedicating her time to working with words; conjuring copy for all kinds of businesses, charities and organisations.