28th February @ 10:00 - 12:00| £15.00 - £20.00
How making your own rules can lead to a better business
Clare was inspired by two separate people telling her that she was doing ‘absolutely everything differently’.
Clare’s talk focuses on why she chose to take many different, and potentially risky paths and how these have benefited her business.
Clare says, “Setting up in practice, in a recession with no idea how to run a business. Nor any specific knowledge about the new practice specialism was scary and hard. Plus there was rent and then a mortgage to worry about.”
This is also a story about the power of authentic marketing.
Clare Nash, Architect and Founding Director – Clare Nash Architecture Ltd
Clare set up CNA in 2011, when the UK was still in deep recession. The practice has now grown to six people, all working part-time and without an office. Clare did not believe she was either clever or patient enough to stand seven years of studying architecture and took an unconventional route to qualification. She got bored for a bit while studying and spent two years living in Germany and Liechtenstein and is fluent in German. This was useful for carrying out interviews in Germany and Austria which later became a book about improving housing in the UK. Prior to setting up CNA, Clare took a risky decision (which resulted in redundancy) to take a 6-month sabbatical to travel to South America, Australia, Papua New Guinea, Vietnam and China to carry out research for a master’s dissertation, which later became the above book. She didn’t have much money, so worked on organic farms (WWOOF) and couch-surfed her way around. Travelling with a purpose is something she would recommend to anyone.